For years, menopause was an overlooked topic in women's health. At Healthline and Optum Now, we made it a priority to create content that helped women better understand and navigate this important stage of life with confidence and support.

For Optum Now, I partnered with a product designer and copy editor to develop an email series that guided readers to Optum's menopause resource hub. Through approachable messaging, authentic photography, and a visually cohesive experience, we connected women with trusted information, practical tips, and support throughout their journey.

At Healthline, we collaborated with the Optum team to launch Unpaused, a menopause-focused newsletter designed to feel more conversational, relatable, and community-driven. In addition to helping develop the brand identity, I created a scalable photo collage system that enabled our creative team to efficiently produce original, on-brand visuals while maintaining a consistent look and feel across every issue.