As one of three core members of a cross-functional design team, we reimagined the Healthline homepage experience for more than 25 million monthly visitors. Our goal was to evolve a site rooted in trusted health content into a more modern, action-oriented destination that could better support people throughout their health journey.

Through competitive research, design exploration, and user feedback, we introduced a refreshed visual system featuring authentic photography, a refined color palette, and a stronger, more recognizable brand identity. We also redesigned the homepage to help people more easily discover relevant content, tools, and newsletters through clearer navigation, strategic calls to action, and a more intuitive user experience.

The redesign resulted in a 29% increase in overall click-through rate, a 29% increase in registration rate, and a 12-point increase in user trust, demonstrating how thoughtful creative and user-centered design can meaningfully improve both engagement and brand perception. It also helped bring to life Healthline’s broader evolution from providing trusted health information to empowering people to take meaningful action, an initiative recognized as a 2026 MM+M Awards finalist.