As one of three core members of a cross-functional team, we reimagined the Healthline homepage experience for more than 25 million monthly visitors. Our goal was to evolve a site rooted in editorial content into a more modern, action-oriented destination that could support people throughout their health journey.

Through competitive research, design exploration, and user feedback, we introduced a refreshed visual system featuring bolder photography, a refined color palette, and a stronger, more recognizable brand presence. We also redesigned the homepage experience to help people more easily discover relevant content, tools, and newsletters through clearer navigation, strategic calls to action, and a more intuitive site structure.

The redesigned experience increased click-through rate by 13% and newsletter signups by 28%, while user research validated improvements in brand perception, visual appeal, and overall usability.