I co- developed the visual identity for Healthline's flagship newsletter program, creating the branding, visual language, photo direction, and newsletter design that defined five distinct brands.

Beginning with Wellness Wire, Healthline's largest newsletter, we established a new logo, color palette, newsletter UI, and custom photo collage system. To support ongoing production, I built scalable templates that enabled the design team to efficiently create hundreds of original graphics while maintaining a distinct visual identity.

The success of Wellness Wire became the blueprint for four additional flagship newsletters, each with its own unique brand identity and creative system. Launched in 2022, Wellness Wire was recognized as a 2023 Webby Honoree for Newsletter Design, and today Healthline's flagship newsletters reach more than one million subscribers each week.