As part of a two-person creative team, I helped develop the visual identities for Healthline's five flagship newsletters, collaborating on branding, visual language, photo direction, and newsletter design to create distinct experiences for each product.

Beginning with Wellness Wire, Healthline's largest newsletter, we established a new brand identity including a logo, color palette, and newsletter UI. To support ongoing production, I created five custom photo collage systems and template libraries, enabling the team to efficiently produce hundreds of original graphics while maintaining a distinct visual identity for each newsletter.

The success of Wellness Wire led to the development of four additional newsletter brands, each supported by its own custom collage system and template library. Launched in 2022, Wellness Wire was recognized as a 2023 Webby Honoree for Newsletter Design, and today Healthline's flagship newsletters reach more than one million subscribers each week.