To support Healthline's growing newsletter business, I co-led the development of five flagship newsletter brands from concept to launch. Beyond creating the visual identities, I designed a scalable creative system that balanced speed, consistency, and originality—allowing hundreds of unique newsletter assets to be produced efficiently without sacrificing design quality.

The first launch, Wellness Wire, earned recognition as a 2023 Webby Award Honoree for excellence in newsletter design. Today, the portfolio reaches more than 1 million readers each week.