My approach to creative direction is rooted in visual storytelling. With a background in photography and art direction, I bring a strong visual point of view to building brands, campaigns, and content that feel human, distinctive, and purposeful.

At Healthline and across its portfolio of health and wellness brands, I led multidisciplinary creative teams and partnered with marketing, product, and content to translate business goals into cohesive visual experiences, from brand identities and campaigns to digital products, newsletters, and original photography.