My approach to creative direction is rooted in visual storytelling. With a background in photography and art direction, I bring a strong visual point of view to building brands, campaigns, and content that feel human, distinctive, and purposeful.

Through my work at Healthline and across its portfolio of health and wellness brands, I lead multidisciplinary creative teams, partnering with marketing, product, and content to bring ideas to life. Beyond shaping the creative work, I build the processes, tools, and systems that help teams collaborate, prioritize, and deliver high-quality work at scale.