At Healthline, we used mid-article and pop-up ads to drive email registrations and direct-to-purchase conversions for our partner site, the Optum Store. Working in close collaboration with product design, my team leveraged custom illustrations and lifestyle photography from our in-house studio to blend these units seamlessly between paragraphs. This native approach transformed commercial placements into an organic part of the reading experience, elevating the site's design while building deeper reader trust.