For years, menopause wasn't talked about openly, leaving many women without accessible, relatable resources to help them navigate this important stage of life. At Healthline and Optum Now, we set out to change that through thoughtful content and creative experiences that informed, supported, and empowered women with confidence.

For Optum Now, I partnered with Marketing, Copy, and Product Design to develop a lifecycle email campaign that guided members to Optum's menopause resource hub. Through approachable messaging, authentic photography, and a cohesive visual experience, we transformed a marketing strategy into an engaging member journey that encouraged women to explore trusted resources and take the next step in their care. The images below represent the full cycle including targeted emails, sign-up reminders, and guide homepage.

At Healthline, we collaborated with the Optum team to launch Unpaused, a menopause-focused newsletter designed to feel conversational, relatable, and community-driven. I helped develop the visual identity and created a scalable photo collage system that enabled our creative team to efficiently produce original, on-brand visuals while maintaining a consistent look and feel across every issue.