Wellos is Healthline's wellness platform focused on helping people build healthier habits through sustainable behavior change. To support the brand launch, I helped define the visual identity by developing a photography system that translated Wellos' values of empathy, progress, and accessibility into a cohesive visual language.

Moving away from the idealized imagery common in the wellness space, we created an authentic, human-centered approach featuring real people and everyday moments. The photography system became a foundational element of the brand, driving consistency across product, marketing, editorial, and social experiences.