Healthcare doesn’t have to feel clinical. For Optum Now, I helped shape the creative strategy for the launch of online care services, including virtual appointments and pharmacy offerings, with the goal of making healthcare feel approachable, trustworthy, and easy to access.

Across emails, digital ads, and landing pages, we combined authentic photography, clear messaging, and a warm visual identity to transform complex healthcare services into experiences that felt welcoming and human. By focusing on empathy and clarity, the campaign encouraged people to engage with care and confidently take the next step.