Psych Central is one of the most established and trusted mental health resources online, providing expert-backed information and support for people navigating mental health conditions and emotional well-being. As Managing Photo Editor, I partnered with our creative team to lead a comprehensive brand refresh, helping develop a new visual identity that included a redesigned logo, color palette, illustration style, and photographic direction.

To reinforce trust and authenticity, we prioritized natural lifestyle imagery and original portraiture while rethinking how mental health could be represented visually. Moving beyond the clinical clichés often associated with topics like anxiety, depression, and eating disorders, we embraced conceptual photography techniques including blur, surrealism, double exposure, and color theory to create imagery that felt modern, empathetic, and emotionally resonant.